Since we all know YPN’s biggest weakness is its terrible ad targeting, and Yahoo can’t seem to come up with an automated tool or some kind of algorithm to get it right, why don’t they build a tool for publishers to try to increase the relevancy on their own. Here are a few ideas:

• Expand your category list. Add more categories, subcategories and niches. This would probably be the easiest way.

• Create a spiding tool and create a list of keywords from a site/page and then let the publishers select x amount of keywords that best fit that page or site. The downside is that this is sort of an honor system which we know doesn’t necessarily work very well on the internet.

• Allow publishers to specify keywords to give Yahoo a hint of what should be showing up on the page.

• Drop the minimum bid in Panama to 1 cent or 5 cents. This would bring more advertisers. More advertisers means more ads to distribute across the content network. More ads means more keywords. More keywords SHOULD mean that Yahoo has the ad inventory to best suit your sites content. Some people may think that dropping the minimum bid to 5 cents or even lower would be bad and substantially decrease the amount YPN pays out per click. This may be true but it could in turn help your CTR and eCPM, which would mean more money in the long run. There have been more than a few times that I’ve decided not to test campaigns on Yahoo because of Panama’s 10 cent minimum bid. So I gave my money to Google and Microsoft instead.