While setting up a campaign in AdBrite, and looking at the publisher interface, I realized that AdBrite has their shit together. AdBrite may not be the biggest ad network, but they have almost everything they need to compete against Google, something that Yahoo definitely does not have. AdBrite does a good job of copying Google’s features and making them their own, something that Yahoo can’t even get right. I’d even go as far as saying that AdBrite’s keyword targeting is probably better than YPN’s. And AdBrite offers way more ad formats than YPN could ever hope to offer! AdBrite features text, image and video ads, in multiple formats, like contextual “in-text” ads, made famous by Intellitxt and Kontera. Hell, AdBrite can even monetize the images on your site with BritePic.

Yahoo should seriously consider buying AdBrite for their code/intellectual property and just integrate everything into Panama and YPN. Yahoo would bring the traffic and AdBrite would bring the relevant ads in multiple formats.

What’s happened to YPN lately? Daily earnings were up a considerable amount for us towards the end of November/the beginning of December, with some nice rates per click, and now they’re taking a big hit on our YPN account. Did Yahoo try to change something with the targetting? Anyone else seeing the same trend?

Also, we thought it was worth mentioning that Shoemoney has been having a hell of a time with the Yahoo Search Marketing department lately as they’ve canceled his YSM affiliate account over at CJ. His post illustrates just how incompetent Yahoo seems to be these days. It cracked us up that his post is titled “Yahoo Search Marketing - ‘We Know We Suck’”.

What the hell is Yahoo thinking?!!