While setting up a campaign in AdBrite, and looking at the publisher interface, I realized that AdBrite has their shit together. AdBrite may not be the biggest ad network, but they have almost everything they need to compete against Google, something that Yahoo definitely does not have. AdBrite does a good job of copying Google’s features and making them their own, something that Yahoo can’t even get right. I’d even go as far as saying that AdBrite’s keyword targeting is probably better than YPN’s. And AdBrite offers way more ad formats than YPN could ever hope to offer! AdBrite features text, image and video ads, in multiple formats, like contextual “in-text” ads, made famous by Intellitxt and Kontera. Hell, AdBrite can even monetize the images on your site with BritePic.

Yahoo should seriously consider buying AdBrite for their code/intellectual property and just integrate everything into Panama and YPN. Yahoo would bring the traffic and AdBrite would bring the relevant ads in multiple formats.