It’s 2008 and Yahoo still stinks. Is anyone surprised?

While setting up a campaign in AdBrite, and looking at the publisher interface, I realized that AdBrite has their shit together. AdBrite may not be the biggest ad network, but they have almost everything they need to compete against Google, something that Yahoo definitely does not have. AdBrite does a good job of copying Google’s features and making them their own, something that Yahoo can’t even get right. I’d even go as far as saying that AdBrite’s keyword targeting is probably better than YPN’s. And AdBrite offers way more ad formats than YPN could ever hope to offer! AdBrite features text, image and video ads, in multiple formats, like contextual “in-text” ads, made famous by Intellitxt and Kontera. Hell, AdBrite can even monetize the images on your site with BritePic.

Yahoo should seriously consider buying AdBrite for their code/intellectual property and just integrate everything into Panama and YPN. Yahoo would bring the traffic and AdBrite would bring the relevant ads in multiple formats.

Now’s the time to tell Yahoo what you think about YPN and to give them some much needed constructive crisitism. Earlier this week the YPN Blog had a post with a link to an online survey for YPN publishers. The survey only took about 5 minutes to complete and had some text fields for the more important questions where your able to give detailed feedback to Yahoo. Hopefully Yahoo will take the feedback from these surveys seriously and put something into action with YPN soon.

Here’s a link to the survey. Feel free to fill it out.

This is something that came to mind and became very apparent when I was thinking about what to write for this site. Simply stated:

Google innovates in the online advertising industry. Yahoo doesn’t. Yahoo doesn’t even do a good job of copying Google’s ideas.